W. Scott Hudson CV

Innovative and creative marketing leader with a proven track record of maximizing business revenue and increasing clientele through emerging marketing trends. Adept at idea generation and implementing innovative marketing strategies to build brands, conduct market research, and project manage campaigns. Skilled in mentoring high-performing teams to meet organizational objectives. Currently seeking a leadership role as a Digital Marketing Manager, Marketing Director, Creative Project Manager, Studio Manager, Digital Producer, Digital Analyst, or Creative Director.

EXPERIENCE

May 2018 – April 2024

COMMUNICATIONS / MARKETING MANAGER

STEVEN A. COHEN MILITARY FAMILY CLINICS AT CENTERSTONE

Directly contributed to the success of the Cohen Clinics at Centerstone (Clarksville, TN, Jacksonville, FL, and Fayetteville, NC), currently three of the top clinics in the Cohen Veterans Network.
Increased community and client engagement by deploying high-impact digital marketing strategies using social media management, email marketing, SEO, and digital ad campaigns.
Identified gaps in messaging, and successfully created proof of concept solution using readily available tools.
Led special nonprofit advancement and outreach projects and events.

June 2016 – May 2018

CREATIVE DIRECTOR

& MARKETING CONSULTANT

FREELANCE

Increased Fintel client recruitment and retention through applied digital marketing strategies (Google Analytics, Google AdWords, Facebook Ads, social media management, copywriting, SEO, and email marketing).
Developed brand strategy and marketing plans while managing key product development projects.
Advanced client app development projects through digital marketing and creative direction (including art direction, website design, social media channels, and creative copy writing).

Oct 2010 – June 2016

GRI SIMULATIONS INC.

PROJECT MANAGER, SIMULATION DESIGN

AND DEVELOPMENT

Managed a high-performance development team of programmers, animators, and CAD designers during the planning and development of hyperreal 3D simulation projects with budgets in excess of $1M.
Secured over $1M in revenue through project planning and RFPs.
Worked closely with international oil and gas industry clientele based in Norway, China, Malaysia, and Singapore (remotely and onsite).

Sep 2006 – Oct 2010

SIMULATION DESIGNER

OCEANEERING CANADA

Key member of a streamlined development team developing hyperreal 3D simulations primarily for aeronautics and subsea operations.
Worked with industry leaders in oil and gas and aeronautics such as Husky Energy, BP, and NASA.
Primary technical writer, illustrator, and data manager for the simulation division.

Jan 2006 – Sep 2006

INSTRUCTOR OF MULTIMEDIA

GRAPHIC DESIGN

ACADEMY CANADA

Taught secondary school classes in graphic design, web design, video production, 3D animation, and marketing.
Designed customized lesson plans and support materials.

Oct 2004 – Dec 2005

STUDIO MANAGER

TARGET MARKETING & COMMUNICATIONS

Managed a studio team of designers, programmers, and freelance talent while designing and developing agency marketing and advertising content.
Coordinated and time-managed agency marketing and design projects, delegating work assignments to the studio team as required.
Ensured all projects were completed on time and on budget.

May 2000 – Oct 2004

MULTIMEDIA GRAPHIC DESIGNER/

LEAD ANIMATOR

AD VANTAGE PRODUCTIONS

(BRISTOL GROUP AGENCY)

Team lead on digital graphics and 3D animations for the agency’s film, video and commercial projects.
Contributed to agency creative briefs, film and video projects, event staging, web design, branding, print campaigns, and digital media initiatives.

SKILLS